BILLIONAIRE BOYS CLUB/ICECREAM and G-SHOCK join forces for the first time to bring you a dynamic collaboration, in celebration of their respective 20th and 40th brand anniversaries.

Tapping into two of the classic G-SHOCK models: DW-5600 and DW-6900 boast the watch brand's durable, long-lasting features that have made them a coveted timepiece in sports and fashion. The watches are accompanied by custom collector's boxes that also feature the all over ICECREAM Waffle+ Drip and BBC Starfield iconograpy. G SHOCK x Ice Cream 20th Anniversary Mens Watch - Pink